We believe every home should feature soft goods that grow with the family and provide function and purpose. We embrace creativity with a focus on characters and how they meet the needs of children and parents. We help families create a fun home environment for the experiences they care about most.
Every Soft Landing™ item is designed and crafted to connect discerning consumers with our soft and lovable character-based products and to help shape the journey through a childhood’s many stages.
- Enhances kids’ passive play moments
- Brings innovation and deliver thoughtful design
- Is crafted with purpose in mind
- Provides a sense of discovery and surprise
- Delivers in-demand specialty designs at affordable prices